LA Men of The Dark: The Steez Movement
You may have heard of style, being referred to as swag, fresh, or dope, but now we have Steez. Steez is an individual who portrays ‘style with ease’ it’s an overall state of being from the way one dresses to the way one acts, its all about the way one carries themselves. Add on a “Y” and you get “Steezy”which describes the way someone looks, feels, or the way you think one comes off. Throwing together a steezy ensemble usually includes a wardrobe with a…
La Dolce Vita Of Italian Tailoring-Mauro Tozzi
Magic Menswear was filled with brands that you quickly recognize as the staples of the show. But I had the pleasure to running into a rare gem, Mauro Tozzi. The tradition, technology, skill, passion, creativity and style of this brand made it stand out of unique. Mauro Tozzi was born in the winter of 1942 in Lastra a Signa (Florence). At an early age of 20, he got his start learning the Italian way of craftsmanship. In the early 70s, he was beginning to grow…
Luca Luca “California Boy”
In his role as LUCA LUCA’s Creative Director, Melgoza is returning the brand to its roots to truly define and sustain the identity that is LUCA LUCA. California Designer: Born and raised in Los Angeles, Raul Melgoza was attracted to luxury and beauty from an early age. He found inspiration visiting museums and exploring the shops on Rodeo Drive. After completing a business degree from the University of Southern California, he left the West Coast to pursue his desire of studying fashion at Parsons School…
Cutting Edge Style And Marketing
In this age of new media, designers are faced with the challenge of standing out amongst the streams of tweets, Facebook updates, and blogs. From Twitpics to Youtube channels, attracting the interest of consumers in a creative way is shaping the marketing plans of every business. One company who is mastering the viral concept and showcasing a style which truly reflects their designs is the Turkish jewelry line, Atelier Minyon. Atelier Minyon debuted a video that not only showcased their stunning designs but set a…
